Writing samples

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Website Copy

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Case Studies

TRAITS

6 Ways TRAITS Helped Transform This Municipality’s HR Strategy

Thinkific

How TCommerce Empowered Tongue-Tied Academy to Raise Money for Charity

How Cicely Blain Teaches Anti-Racism From Their Living Room

How Award-Winning Speaker Kiaundra Jackson Helps Emerging Speakers Thrive

Ka Hale Hoaka is Bringing Indigenous Language Back to Hawaiian Society

How To Scale Charitable Impact Through Online Learning

9 Ways The Market Gardener Institute Gained an International Audience

How Brandy Woods-Smith Made Nearly $6M on Thinkific

How This Creator Reached Seven Figure Earnings With the Help of TCommerce

How TCommerce Empowered Tongue-Tied Academy to Raise Money for Charity

Empowering Nearly 46,000 Learners: Dr. Rick Hanson’s TCommerce Success Story

How Doula and Hypnobirthing Teacher Poppy Child Impacts Thousands Online

Empowering 8,000 Learners: A Journey from Teacher to Beyond

10 Ways Jo Kelly Coaches People To Become Great Actors—Online

8 Ways “The Digital Gal” Found Success In Her Niche

How Cassandra Smith Became a Multi-Millionaire From Teaching Crafts Online

How Debbie Friis-Pettitt Teaches 5,000 Learners How to Paint

McCann Dogs: Leading the Pack in Online Dog Training

How Kristen Bousquet Helps Her (130+) Members Monetize

How This Photographer Makes $300K a Year From Online Courses

How This Trainer Generates $100K/Year Teaching 3,000+ Students

8 Things This Composer Learned From Creating His First Course

This Makeup Artist Made $2,500 From Her First Course Launch—Here’s What She Wished She Did Differently

How Evelyn Wood Teaches 1,000 Members How to Sew Online

A New Vision for Course Creators: Datamize x The Healing Mind

How Chef Amanda Schonberg Helps Bakers Make $1,000 Per Day

How This Psychologist Taught 5,000 Mental Health Professionals to “Heal the World”

How Dietitian Deanna Made $1.2M from Online Courses

How Amy Lang Made $113,000 Helping Parents Teach Sexual Health

How Millie Adrian Made $400K by Teaching Aspiring Social Media Influencers

How Thinkific Communities Helped Ariane Cap 10X Her Course Completion Rates

How OXG Media Helps Students 10x Their E-Commerce Revenue

How Ellen Daly Sold Over 2,000 Workshops in Less Than 4 Months Using Instagram

How Brian Gordon Built a Six-Figure Business – Without Advertising It

My Online Course Creation Journey, Part 3: 7 Things I Wish I’d Done Differently

How LanguagEd Teaches Professional Development to Language Teachers

How Mimi Goodwin Grew Sew it! Academy with a Membership Course

My Online Course Creation Journey, Part 2: 7 Ways I Marketed & Sold My First Course

My Online Course Creation Journey, Part 1: From Idea To Digital Product

You’re an Authority, it’s Time to Act Like it (Sunny Lenarduzzi & Jane Stoller Share Tips)

How Zealous Art Pivoted To An Online Art School

How KRS Astrology Became Wildly Successful in a Rare Niche

How The Universe Guru Became A Millionaire Through Online Courses

How This Self-Taught Data Analyst Created A Thriving Business - Without Overthinking It

How Shelley Paulson Created Better Work-Life Balance With Two Mentorship Programs

How Thinkific Payments Improved This Creator’s Conversion Rate by 58%

5 Things These Educators Learned From Creating Cohort Courses

How To Create A Cohort Based Course That Students Love

How ‘Miss Excel’ Launched A Six-Figure Online Course Business on TikTok

Tips From Successful Course Creators Making $20,000+ Per Month

How To Scale Charitable Impact Through Online Learning

Motivate Your Students To Learn With Gamification

Keeping Students Glued To Your Course Content And Coming Back For More

Packaging Powerful Digital And Physical Products Together

Amplifying Your Branded Experience To Reach Your Future Students

Converting Your Traffic While You’re Asleep

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Blog posts

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Special Projects

Development edits

Perform developmental editing for Wiley and Jossey-Bass titles. These edits help authors further refine and clarify their writing, ultimately improving the structure and flow.

2021-2025

Communications plan

Created an internal communications plan for Vamos M&A to act as an internal compass, helping each person in the company feel clear about the brand’s background, story, culture, and target audience.

2024

Book pitch

Wrote a 33-page pitch for my client, Jane Stoller of Organized Jane, on a book titled Organize Your Business Like a Boss: An Entrepreneur’s Six-Step System to More Time, Money, and Freedom. The pitch included an author bio, endorsements, market analysis & opportunity, target audience, promotion plan, related books, list of chapters, chapter summaries, and a sample chapter. This pitch landed a book deal through Rowman & Littlefield, and the agent described it as the best pitch she’d ever seen. 

2024

Podcast pitch

Created intentional pitch to land client Erin Treloar of Raw Beauty Co. on multiple top-producing wellness podcasts. I also created a pitch to garner interest in reputable guests appearing on Erin’s podcast, Raw Beauty Talks, including Krista Williams, Mimi Bouchard, Vasavi Kumar, Nadia Khaled, Devon Loftus, Lori Harder, and Vienna Pharaon.

2024

Client success story framework

Developed a client success story framework for Revenue Ranch to help companies create effective case studies in video format. The plan included resources, considerations, and how to execute a successful client story from start to finish.

2023

Prevention and Response Policy + Procedures

Distilled heavy, jargon-filled text into more approachable content in the Mount Royal University Gender-Based Violence and Misconduct Prevention and Response Policy.

2023