Copywriting for the brands with more to say.
You’re a changemaker; a visionary; a creative.
You’re on a mission that’s rich in meaning.
You’re an expert at what you do and you wholeheartedly believe in your work. Your words matter—to your clients, advocates and collaborators. And you know that to bring your vision to life, you need someone to distill your voice.
This is where I come in.
01
ABOUT ME
Meet your writer
I’m Riley, and I’ve been a freelance writer for nearly a decade (well, if you count all of the stories, poems, and made-up businesses I developed as a youth, then 25+ years).
Whether I’m crafting a pitch to help a client land a book deal, developing an ebook to become a business’ lead magnet, or writing website copy for a new brand, one thing remains constant: I tell compelling stories—and I want to help tell yours.
I’ve collaborated with some incredible humans to do so, including:
authors • business consultants • business publications • chinese medicine doctors • construction companies • counsellors • health coaches • integrative health clinics • interior designers • life coaches • lifestyle publications • jewelry designers • M&A advisors • marketers • massage therapists • medical cannabis providers • naturopathic doctors • online course platforms • photographers • podcast hosts • professional organizers • publishers • real estate groups • supplement companies • sustainable builders • tech businesses • tourism companies • universities
02
Kind Words
“Riley is a pleasure to work with. She is fast, thorough, and ensures that everything she submits is top quality. I've never had to ask her for any revisions!”
- Mau Guloy, Thinkific
03
My Process
Uncovering the language of you.
You’ve probably read all kinds of quotes about the power of collaboration, yet hiring a writer may feel a little scary.
I get it. For someone to speak in your brand’s voice, it takes vulnerability and trust. Getting to know you—who you are, your quirks, your superpowers, and what makes you, you—is an essential part of my copywriting process.
Learning the ins and outs of your business is equally as important. I want to know: If your brand was a person, who would they be? How would they dress? How would they talk, walk, and be in the world? What keeps them up at night? What are their hopes and dreams?
Whether you’re a solopreneur or leading a team, your brand’s voice stems from you—the story behind the story. My process unearths not only where you’re going, but where you’ve been. Understanding why? That’s where the magic happens.
An intentional evolution.
If you’re anything like me, you’re probably sick of seeing generic content (sorry, chatgpt) and believe authentic storytelling is how you reach and impact your people. Telling it right means telling it real.
You have big dreams; whether those dreams are to get more clients, publish a story that matters, or create automated marketing material so you can spend more time with your kids. You know that to get to where you want to go, you need to collaborate with someone whose zone of genius is different than your own.
You’re interested in working with a creative who can learn you and your brand, expressing your voice with the nuance it deserves. This person can also act as a springboard for new ideas, a catalyst to the inspiration you’ve tucked away amidst the busyness of life, a co-captain who can help guide you in the direction you couldn’t see on your own—until now.
Once I get to know you and your craft, I develop a language for your brand and integrate what already feels right. This way of expressing meets your audience where they’re at, while simultaneously making room for growth.
04
Kind Words
“Working with Riley was such a wonderful experience. She takes great care in getting to know your ‘why’ and we felt so taken care of!
I recommend her services to anyone looking for a caring, creative, and competent person to enhance the message of their business. If we could start the whole experience over again just to work with her, we would! 10/10!”
- Meaghan Gwilt, Oneness Health Collective
05
Services
Curious about how your story can take shape?
Here’s a look at my offerings:
Website Copy
e-books
Communications plans
Print Books
Marketing material
Taglines
Internal communications material
Bios
Boilerplates
Press releases
Competitive market analyses
Blogs
Social media copy
Podcast pitches
Book pitches
06
Connect
Let’s bring your vision to life
Connect with me to define, clarify and revive your brand storytelling.